01
The seamless safari promise.
We understand what is at stake when planning a once-in-a-lifetime journey. A special family trip, a honeymoon, a long-awaited adventure. With over eighteen years of experience and more than 58,000 safaris arranged, we have learned to anticipate and address what could go wrong before it does.
Safety is at the heart of how we work. Trusted suppliers, modern safari vehicles, expert private guides. We pace itineraries to reduce travel fatigue, often recommending flights over long road transfers, so the journey is as smooth as it is secure.
Luxury and ease are central to the Safari.com experience. Flights, transfers, lodging, comprehensive travel insurance: it is one travel pack, one specialist, one number on WhatsApp. Reachable before, during and after your safari.
02
Here for you, every step of the way.
We take pride in our round-the-clock availability. Our team of seasoned specialists and dedicated support staff ensure that assistance is at your fingertips, 24/7. What sets us apart is the unwavering commitment that runs long after your booking is confirmed. From your personal safari specialist to our concierge team, we attend to every need so the experience stays seamless until you return home.
"Anja has been great in making our travel reservations. She is very quick and responsive at all hours. We went back and forth on 39 emails for a couple of weeks. She made several different itineraries in ranging prices, types of accommodation and locations. We finally decided on our perfect trip."
03
With countless options, let our experts guide you.
Embarking on a safari can feel overwhelming given the options and the detail involved. We meticulously tailor every aspect of your trip to align with your preferences, party and budget. Specialists travel the routes themselves, so the recommendations come from rooms they have stayed in and guides they have driven with, not a brochure.
"After attempting to book this trip myself, I gave up and reached out to Sara from Safari.com. The next day she had created several wonderful itineraries. Within seven days I was booked and all set. Sara was available before, during and after. Tell her what you envision and she will make it happen."
04
Flights, transfers, lodging, activities. All of it.
We handle every aspect of your journey. Internal flights, road transfers, charter aircraft, lodge connections, activities, and travel insurance to protect against unexpected changes or costs. We partner only with trusted suppliers, and we always make decisions that prioritise your safety and comfort. Recommending flights instead of long drives when it is the safer option, for example.
05
Creating memories that last a lifetime.
We measure the work in trips remembered. Sundowners on the Zambezi. The first sighting of leopard at dawn in Sabi Sand. Children seeing penguins in Boulders for the first time. The trips we plan are written up and reviewed by the travellers themselves, on Trustpilot and TripAdvisor. The recurring word is "seamless".
"I can't say enough good things about Safari.com and Dolan Sequera. South Africa was daunting to plan for. Our trip was sixteen days and visited Cape Town, an elephant sanctuary, and a safari. Everything went incredibly smooth. He even welcomed me when I landed and checked in along our trip. It was a trip of a lifetime."
06
Community and conservation.
Our impact is built to grow with the business. Donations are triggered by trip bookings and by guests sharing their safari experiences with us, so every step of our growth amplifies what we contribute to conservation and community programmes. With each new traveller, our ability to protect Africa's wildlife and uplift local communities expands.
Read about our conservation work →07
Our commitment to ethical wildlife tourism.
We are dedicated to providing unforgettable wildlife experiences while upholding the highest standards of animal welfare. Our principles, in short: we support only travel partners that ensure animals live as happily and healthily as they would in the wild, and we oppose commercial exploitation except for ethical sanctuaries that rescue, rehabilitate and where appropriate release animals.
We minimise human contact with wildlife to maintain natural behaviour, with limited exceptions like controlled gorilla trekking. Our partners adhere to strict guidelines, and we assess their practices regularly to ensure compliance.
08
Luxury service, without the premium price.
Lodges and operators are required to sell at the same industry rate, whether you book direct or through a specialist. We are paid a commission by the lodges, never by you. The result is a specialist concierge included on top of the rate you would have paid anyway. The value we add is in the planning, the coordination, and the single-named contact who handles every link in the chain.
"I wasn't planning to use a travel company as we are experienced travellers used to booking our own arrangements. The cost of going direct and through Safari.com was exactly the same. With Safari.com you also have outstanding service and advice, which makes it pointless to do it yourself."
09
Awards and accreditations.
We are not in the habit of talking about ourselves; the customer is the hero of every story. That said, we are proud of the recognition that follows.
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Africa's Leading Safari Company 2025
World Travel Awards 2025. Voted by industry peers and travellers worldwide.
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Africa's Leading Safari Company 2024
World Travel Awards 2024. The first of two consecutive wins.
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Member of SATSA, #1680
Southern Africa Tourism Services Association. Adherence to the highest standards of safety, reliability and professionalism in tourism.
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Member of ATTA, #206430
African Travel and Tourism Association. Industry standing in responsible and sustainable travel across Africa.
10
Financial protection.
Entrusting your funds to a third party can carry risk, a reality made especially clear by the disruption of recent years. At Safari.com your funds are held with us, and the optional travel insurance we offer adds a further layer of protection.
Many companies cite affiliations with industry associations as a guarantee of financial security. The reality is that those assurances often come with limited cover and can lead to lengthy disputes. Safari.com stands apart. Through the disruption of COVID we did not rely on customer or supplier funds to sustain operations; our shareholders supported the business so we could uphold our commitments without compromise.
For transparency: Safari.com was founded by Ric Meulemans and Oliver Bryant in 2006. In 2018 Caxton CTP, a JSE-listed publishing group, acquired a strategic shareholding. Today, Ric, Oliver and Caxton are the shareholders of the business. Caxton holds approximately R2.5 billion of cash on its balance sheet. When evaluating risk, the strength of the counterparty matters; the above should make clear we are well-funded and able to weather any scenario.
11
Travel insurance.
Safari.com has partnered with SATIB, our local insurance partner, to offer competitively priced travel insurance designed for international travellers. These packages reflect local market costing, which makes them significantly more affordable than equivalents bought in foreign markets. The Bronze tier covers up to $5,000 per person for trip cancellations and up to $2 million in medical cover, even for activities booked with other companies. Higher tiers and Cancel-For-Any-Reason are available on request. Until 25th May 2026, our complimentary BRONZE cover is included on every booking made and paid for in full.
Travel insurance details →From recent travellers
What guests have said.
"Sara was recommended from friends that she helped plan a safari for in 2024. She extremely helpful and set up alternate itineraries for us with detailed day by day and cost estimates. She patiently talked us several pro/…"
"Candis and Dolan were exceptional from the moment we made contact. They’ve answered all of our questions, provided great suggestions, were responsive and efficient in all bookings for this trip (safari, day trips, transf…"
"Keith has been amazing with helping us book our trip! We booked it very last minute as we haven’t had time and as this is our honeymoon we wanted it to be very special. Keith has checked in continuously to make sure we’r…"
"Zene was exceptional - very patient with us as we went through many questions and alternatives as first time travelers to Africa."